Capezio

The crushing weight of perfection in body type, preferred age, or in the dance itself is often unattainable. Let's encourage being confident in your dancing no matter what, instead.

Instagram 

Using a strong new voice, the audience will feel empowered by the Capezio's brand message: confidence.

Direct Mail Marketing 

Inviting the target audience to participate in the TikTok and Instagram contest in the direct e-mail, they're prompted to use the tag #ConfidentInCapezio. After, influencers would be selected to receive a pair of pointe shoes.