The crushing weight of perfection in body type, preferred age, or in the dance itself is often unattainable. Let's encourage being confident in your dancing no matter what, instead.


Using a strong new voice, the audience will feel empowered by the Capezio's brand message: confidence.

Direct Mail Marketing 

Inviting the target audience to participate in the TikTok and Instagram contest in the direct e-mail, they're prompted to use the tag #ConfidentInCapezio. After, influencers would be selected to receive a pair of pointe shoes.