Link by Tile

Insight

Tile is amazing at what they do which is finding what you lose. What if you could track down a missing friend at a music festival without your phone? Introducing Link, a trendy approach to the traditional Tile. Using Bluetooth technology and vibrations, the new Link Jewelry brand is here to help you leave the after-party with the right people. The assigned project was to create a sister brand for Tile, and here she is.  

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Packaging & Print

Creating a business card that calls to action downloading the app alongside packaging that would hold the individual link charms. 

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App

We designed an app to encompass the technology of the charm itself. It includes a shop page as well as the social aspect of connecting with your friends who would also share this charm. Through the app, you can purchase Links and join different Link parties to set the safety radius. 

Website

To further the brand's accessibility, we designed

a three-page site that includes a home with technological information, a shop, and an experience page which shows the social media aspects of the campaign, including a chance to win exclusive meet and greets with famous artists. 

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Pop-Up Experience

Designing a pop-up tent that would be placed at different concert venues and festivals such as Lollapalooza would be a direct opportunity for point-of-sale to reach our target audience. A lounge would be a possibility to enhance brand engagement as well as positive brand associations. 

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Co-Direction by Dominique Angelo