Once upon a time, Georges Vuitton challenged Harry Houdini to unlock Louis Vuitton's most famous trunk. Although Houdini never attempted, Louis Vuitton's craftsmanship of luggage trunks still claims the title of the unpickable lock.
To tell the untold tale, an advertorial would be the key to launch the story. Using Harry Houdini inspired photography, the message that the purses will hold your greatest treasures, impenetrable.
Banner ads placed on high fashion magazine websites to continue the story of Harry Houdini and Louis Vuitton.
Posters outside and inside the flagship would invite the visitors to unlock the Louis Vuitton secret: its unpickable lock.